If you are the CEO or owner of a business, or are in charge of your company's marketing efforts, you are probably already aware of Facebook's recent algorithm changes and how they are dramatically affecting the reach of your Facebook page. It used to be that you could market your products or service on Facebook virtually for FREE and reach a HUGE audience without paying anything. You simply needed to post content that people would react to and engage with. However, Facebook has throttled down reach SO much that it has become almost impossible to reach the same numbers of people with your Facebook page, especially if you are refusing to pay Facebook for sponsored posts and advertising. It does not matter if you are still creating original and engaging content; yes, it does help a little and you will notice your reach go up a little bit, but there is no way you are going to reach the same numbers of people you did before Facebook's algorithm change on April 14th. So how do you combat this dramatic change in your company's brand exposure? You would be surprised where we found our answer.