How to EFFICIENTLY Run an SMS Marketing Campaign | Burger King's Mistake

Posted by Brett Gordon

Apr 15, 2014 3:02:58 PM

    

SMS marketing can be one of the easiest and most effective ways to reach and communicate with your customer base. By getting your customers to opt-in to your SMS marketing campaign, you allow your company or brand to send these people text messages offering special discounts, deals, and promotions. The beauty of these messages is that you can include virtually anything you want in these messages, granted they are compliant with FCC guidelines. The problem is that some companies launch an SMS marketing campaign without fully taking advantage of the medium so that it is encouraging customers to actually walk through your business doors. 

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Mobile Payments Continue to Rise

Posted by Brett Gordon

Apr 11, 2014 2:12:10 PM

    

Having a mobile website, or running an SMS marketing campaign, or just generally running a mobile marketing campaign at all allows you to communicate and build relationships with your fans and customers. One of the biggest benefits of conducting these relationships though mobile devices is the fact that mobile makes payments for the end user much easier and much more convenient. With today's advanced technology, customers do not need to physically show up in your store or place of business to make a payment anymore. They can simply access your mobile website or mobile app and simply pay using their mobile device. Customers LOVE mobile payments because they are easy and require little to no work on their part. The great news is that not only is this becoming a trend, but it is also increasing each and every year and shows no signs of slowing down in the future. 

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How to Drive Content Using Mobile Marketing | One Company's Success Story

Posted by Brett Gordon

Apr 3, 2014 2:53:06 PM

    

If you are reading this article, odds are you already have a marketing plan in place for your business, or you are thinking about incorporating mobile marketing into your overall marketing strategy. The beauty of mobile is not only that it is incredibly cheap and easy to use, but you can also use it in a number of different ways to benefit you and your company. With how mobile devices have virtually taken over the world we live in today, one would be considered a fool not to take advanatage of mobile marketing and the huge customer base it offers. Think about it, there are 6 BILLION people in the world, but there are EVEN MORE mobile devices. That means there are literally multiple mobile devices (cell phones, tablets, etc.) for each person that lives on the planet. If your business is not currently running a mobile marketing strategy, you are letting this HUGE customer base go to waste. Today, we're going to discuss ONE of the ways mobile can benefit your company, which is by promoting and driving your already created content through your mobile channel.

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Integrating Mobile Marketing into Your Social Media Strategy

Posted by Brett Gordon

Mar 26, 2014 11:08:00 AM

    

If you stop for a moment and take a look at the world around you, you'll notice that the technological landscape and how people interact with it is a bit different than it was 20 years ago, 10 years ago, or even 5 years ago. Everywhere you go people are playing with their phones, fiddling around with their tablets, or catching up on the latest news and gossip through various social media platforms. We have now entered an age of marketing where people have become so numb to traditional outbound advertising that companies and businesses now have to adapt and cater to their customers through these new technologies in order to survive. One of the best ways to do this is by integrating your mobile marketing strategy with your social media strategy. 

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Having Izigg Problems or Complaints?

Posted by Brett Gordon

Mar 21, 2014 2:17:11 PM

    

If you're reading this, you are probably already aware of the multitude of benefits that SMS and mobile marketing offer. However, there are companies and businesses out there who try to take advantage of these selling points and turn it into a pyramid scheme that only benefits them and their company rather than their clients and customers. If you are currently a customer of a company that does these things, or you are thinking of launching an SMS marketing program and are unsure where to start, you will want to read this before making any final decisions. 

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How to Choose an SMS Gateway Provider

Posted by Brett Gordon

Mar 18, 2014 11:57:16 AM

    

Once you've decided that you would like to integrate a mobile marketing strategy into your overall marketing strategy, you will need to know how to choose an SMS gateway provider. Choosing a gateway provider can be a bit tricky, so we've put together this handy guide to help walk you through the process. This guide is much simpler than our more in-depth SMS Gateway provider article we wrote awhile back. 

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How Mobile Messaging Benefits Casinos and the Gaming Industry

Posted by Brett Gordon

Mar 13, 2014 11:03:00 AM

    

You may have noticed that over the past decade mobile phones have quickly become the primary medium of communication for a majority of Americans. All you need to do is take a look around, regardless of where you may be, and you will see people of all ages and backgrounds looking at their phones, checking their phones, and playing with their phones. If you have a marketing mind, you probably already see the benefits of using these devices to market your cause or company. However, besides the obvious marketing benefits of marketing directly to your customers' hands in real time, SMS messaging, or mobile messaging, can benefit your company on a number of different levels. In fact, if you are a casino, or are in the gaming industry, mobile messaging can provide a multitude of different benefits outside of the marketing aspect of it. 

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Bulk SMS Marketing | How to Target Your Audience

Posted by Brett Gordon

Mar 6, 2014 11:45:00 AM

    

Unless you have been living under a rock for the past decade, you are probably very aware of the fact that mobile devices including cell phones, smartphones, and tablets are almost literally everywhere now. It seems that wherever you go these days people are playing around on their mobile devices, regardless of where they may be. So in today's age where your customers have become numb to normal advertising simply because there is so much of it, mobile marketing and bulk SMS marketing have come to the forefront of delivering the ability to break through this numbness and not only reach your customers and get them to see your message, but get them to take action as well.

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What is Text Message Marketing?

Posted by Brett Gordon

Feb 26, 2014 1:18:00 PM

    

If you are looking for something to cut through all the clutter that is marketing these days, then text message marketing, or SMS marketing, is your best bet. Consider this; 3.5 billion text messages are sent and received each day, 97% of all text messages are opened (83% within one hour), and people are almost literally tethered to their phones all day, every day. On top of this, SMS messages are regulated to the point where text messaging is virtually spam-free and is much more well recieved by the end user than traditional, interruptive marketing methods. In a way, text messaging has become the only way you can guarantee that your message will be seen by your customers. But before you get started with your SMS campaign, there are a few things you will want to keep in mind. 

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Responsive Web Design vs. HTML5

Posted by Brett Gordon

Feb 21, 2014 12:01:00 PM

    

When discussing the different options when it comes to building a mobile website, two different things usually come up; responsive web design and HTML5. Both of these methods help to optimize your existing website so that it is easily viewable on mobile devices without the hassle of pinching, sliding, scrolling, and zooming in and out. They are both viable options depending on what it is that you want to accomplish. However, if you are not yet familiar with mobile marketing and all that it has to offer, you can easily confuse the two. Here, we will give you a basic rundown of what each type of technology offers and let you decide which method in the responsive web design vs. HTML5 debate is best for you and your company. 

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